Project overview
Developed a multistep pre-launch strategy to build trust and a strong sense of anticipation among leads
Designed a targeted landing page to capture leads and drive awareness for the pre-order campaign
Revamping website structure and content to prioritize member acquisitions
Action
Hammerleds is a hardware company specializing in bendable, indestructible turn signals designed for off-road motorcycles.
To launch Hammerleds, we implemented a multistep product launch strategy, focusing on building trust and anticipation for the product. A dedicated landing page was developed with a contact form to collect leads and establish credibility for the brand. Organic traffic was driven to the page from off-road forums and Facebook groups, where the target audience was engaged in conversations, creating brand awareness and trust long before the pre-order campaign launched.
Between November and March, the landing page received 4,800 visitors, with 19% subscribing for updates, an exceptional result for a new company in the competitive automotive market.
The next step involved nurturing these 948 leads with three informative videos and emails that highlighted the product’s benefits and exclusive features, creating a sense of community among subscribers. This approach not only informed but also heightened anticipation and exclusivity, making subscribers eager to become early adopters. When the pre-order campaign went live, 238 deals were closed, delivering a 25% conversion rate.
Since the initial campaign, the relationships built during the pre-launch phase have driven repeat purchases, contributing to Hammerleds’ 40,000 USD in revenue to date.
What’s more, the foundation laid during the pre-launch has fueled long-term brand loyalty, transforming subscribers into repeat buyers and reinforcing client’s position in the off-road motorcycle market.
Results
40,000 USD in revenue
was generated, with many pre-order customers becoming repeat buyers, ensuring sustainable growth beyond the initial campaign.
948 qualified leads
were gathered with a remarkable 19% sign-up rate, demonstrating the appeal of the product and the effectiveness of the landing page in converting visitors into potential customers.
238 pre-orders
were secured during the launch, translating to an impressive 25% conversion rate from the lead pool, a testament to the trust and anticipation built during the nurturing phase.
Alina Silina
STRATEGIC MARKETING
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