Project overview
In-depth subject research & analysis of technical documentation
Interviews with the company’s founder
Development of professionally written white papers
Project overview
In-depth subject research & analysis of technical documentation
Interviews with the company’s founder
Development of professionally written white papers
Action
FIXAR is a software and aircraft design developer, powering commercial autonomous UAVs for industrial applications. To increase organic B2B lead generation through their website, the client asked to develop a series of White Papers.
We encountered a challenging assignment: to conduct interviews with the company’s founder and technical director to gather content for white papers, and then refine the text to ensure it was easily comprehensible for the target audience.
Our marketing copywriter and a graphic designer were assigned to the project. Given the complexity of the product—industrial drones—being scientifically dense, we had to delve deeply into the subject matter while simplifying the text without losing its essence.
Ensuring that the technical texts in the white papers looked good and aligned with the brand’s guidelines was a priority. Illustrations and other graphic design elements were utilized to make the content easy to grasp.
Alina Silina
STRATEGIC MARKETING
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